Let's talk about the Presidential Debate, not the train wreck we just had but the 1st one, televised, Sept. 1960 and look at it in terms of the unforgettable energy of class. You know it when someone has it and when they don't - the energy is palpable and undeniable. This example will help you learn it for yourself, how to shape your message, may it be at work, so that you are unforgettable too.