I’m going to say this for the first time today because of the guest that I have on with me. He and I were talking. We came up with a way to define what I’m working on here with this whole Unshackled Owner program: with the podcast, the classes, the website, the speaking, the radio show. All of it is this: There’s a tremendous amount of companies out there that fail. There’s tremendous failure. There’s a high rate of 80% of first time companies fail. Even for people who have been doing this for a while, a clear 50% of those businesses will fail in the first five years. That’s a lot of suffering. That’s a lot of wealth and capital down the drain. There’s a lot of frustration.

Small business is so critical to our economy, so critical to our community, so critical to successful families. I’ve just decided that my job with Unshackled Owner is to eradicate this idea that 50% of the companies are going to fail in five years. There’s no reason for it. When you learn the right steps, the right formula, you don’t have to be one of those statistics. We want to end this failure rate by giving people the tools they need to be successful and to progress and grow their companies and build something that will not only support their life and their family, but something they can sell and can be a benefit to other people in the future. This idea and this thinking really became crystalized in talking to today’s guest.