Creativity and craft will take you far as an AR creator, but building lasting demand for your talent takes personal branding too. Join our host, Lianne Baron, as she talks with Gabriela Barbosa from Vitulo and Marc and Ross Wakefield from WXR, to explore how they approach personal branding as AR creators.

• Advance your career as an AR professional, explore additional AR learning courses, workshops and certification programs available through the Spark AR Curriculum: https://sparkar.facebookblueprint.com/student/catalog 

Follow our Podcast and ask Lianne a question at @Itsliannebaron on Instagram. 

Guest bios:  

Gabriela Barbosa works as Brand Marketing Manager at Vitulo & Co. With a background in building brands from scratch, she is responsible for creating the studio's brand identity and leading the marketing team. @vitulo.work on Instagram.

Ross Wakefield is the Co-founder and Director at WXR and Area Creative, Ross has been working in AR for 4 years and has had his Instagram effects featured on the Ellen DeGeneres show, Meta's Oculus Connect summit, TechCrunch, The Verge and his Face Invaders effect was voted amongst the top 10 effects of the year in 2019.  Prior to this Ross had a career as an international retail/branded environments designer spanning 12 years. @wxr.studio on Instagram. 

Marc Wakefield is the Co-founder and Director of WXR and Augmented Reality Design Studio. Marc has been working with AR since 2013. Marc has been Sparking professionally since diving head first into Spark AR as one of the original Spark AR Studiobeta testers back in 2017. Marc was honored to be one of the first independent AR creators invited to talk about Spark AR at Meta’s F8 developer conference. @wxr.studio on Instagram.

Thanks to Jeferson Araujo @jepharaujo; Seba Larraín @filtrolab.cl for the community questions.