| Business Credentials, Brand Leadership, Brand Credibility ( 4NOV16) |

This installment of the Be Your Own Brandcast is about defining your Brand Credentials and understanding why they are important to the success of your business. Customers are suspicious.  If your business makes a claim that you provide and product or service that has the best price or easiest to use, what makes your claim credible?  We tend to believe in brands and businesses that possess the proper Credentials.  With the proper credential almost any claim and be validated in the mind of the prospect.  Why?  All that and more in today’s episode!

Thank you for taking the time to listen to our program! If you have any information on Branding, Business, or Building an Elite Life that you’d like us to cover, send us a tweet @EnthrallU, and we’ll add it to our topic list!!! #BeElite