In Episode 4 of Be Yourself and Live Your Purpose, Roca Cruz exposes a surprising truth:
we live in a world where people buy more sleep products than ever before,
yet we are sleeping worse than ever.
This episode explores the billion-dollar sleep industry —
mattresses, oils, supplements, apps, gadgets —
and why so many working adults and parents keep searching for solutions that never seem to work long-term.
Roca explains that people don’t buy these products because they lack discipline,
but because no one taught them how to build a healthy rhythm.
We buy pillows, pills, oils, and gadgets,
but the real solution is often simpler:
putting the phone down earlier,
eating dinner sooner,
reducing alcohol,
lowering nighttime stimulation,
and allowing the nervous system to feel safe.
This episode reframes rest as lifestyle, not merchandise.
Comfort can help… but rhythm heals.
Perfect for anyone who wakes up tired,
keeps buying “sleep solutions,”
or wants to rebuild their health and purpose from the inside out.
Keywords: sleep industry, sleep economy, why cannot sleep, circadian rhythm, sleep habits, sleep gadgets, sleep supplements, autophagy, digital detox, rhythm, rest, burnout, insomnia, adult stress, Roca Cruz, Be.Live podcast