I'm returning to a topic today that I've spoken about a lot: being yourself, and how important that is.

I’ve spoken variously about being yourself over the nearly 300 podcasts I’ve recorded. 

I mentioned it in Episode 44 (Being human in your marketing), I mentioned it a bit in Episode 26 (Embrace your weirdness)

But what do I really mean by that?

Being yourself is quite simply not hiding anything. Not holding back any part of yourself because it’s “not professional”

Not holding back any part of you because it’s too much of something or too little of that. 

Content marketing is becoming the default way of marketing nearly anything. 

Content marketing has to be fronted by a human being, and the best kind of human to front anything is one that’s honest with themselves and comfortable in their own skin. 

Somebody who is afraid to say something, or afraid to show their true self is showing they’re not quite sure who they are. This makes them look weak. 

Interesting Conversations episode 2 is out now!

---

Enjoyed this? Signup to The Daily Email, follow me on Facebook and Twitter.