BE Yourself

What can 22 years inside the world’s most iconic entertainment empire teach you about business? In this episode, former Disney leader Ezequiel Abramzon reveals how he spent 22 years at Disney—from hand-drawing classic characters and launching the first Spanish digital platforms to driving regional expansion—and now teaches companies to build a singular brand.

Ezequiel shares fascinating history, including how Walt Disney transformed a failed business trip into the creation of Mickey Mouse, proving how adversity sparks true creative innovation. He explains how Disney’s legendary storytelling and cultural adaptations translate into building unforgettable brands that avoid becoming generic commodities.

Now guiding post-seed tech startups and founders, Ezequiel applies his 5-step framework—Aware, Focused, Positioned, Distinctive, and Consistent—to help companies stand out in crowded markets.

In this video, you’ll learn:
- Lessons from Walt Disney, Mickey Mouse, and 80+ years of character magic
- How Ezequiel spent 22 years at Disney scaling digital and physical experiences
- The 5 steps to creating a singular brand that commands authority
- How startups can apply Disney-level brand strategy to win


0:00 - Intro
01:15 - Winding Up at Disney
06:03 - Disney Origin Story
08:05 - Connection with Creativity
04:40 - Proudest Moments with Disney
13:08 - Depicting Stories in a Corporation
15:19 - Reinventions and Culture
18:53 - Lessons from Disney in a New Business
21:09 - Why Companies Can't Stand Out
27:33 - Startup World VS. Corporate
30:11 - Do Startup Owners Lack Experience?
33:05 - Work with Ezequiel
35:11 - Favorite Quote

If you're interested in cooperation of any kind, feel free to drop a line: [email protected]

LinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/
Instagram: https://www.instagram.com/serhiybeverly
Tik-Tok https://www.tiktok.com/@serhiybeverly

My Video Production & YouTube Agency: https://beverlyen.com/production

Struggling with task initiation is not about laziness; it is a biological reality for many living with ADHD.

In this conversation, I sit down with a mental health advocate Kyrus Keenan Westcott to break down the unseen side of neurodivergence. We move past the myths to discuss how ADHD symptoms actually manifest in daily life, moving away from the common misconception that being unable to start a task is a personal failure.

We also look at the reality of executive dysfunction and how shifting your perspective can change how you manage your own brain. This episode is about understanding that your struggles have a root cause, and learning to work with your mind instead of fighting against it.

If you are an introvert, someone with ADHD, or looking to achieve success in a media world, this episode is for you.

Subscribe for more honest conversations on authenticity, mental health and personal growth.

00:00 - Intro
01:08 - Wearing a Mask to Fit In
02:33 - ADHD & Depression Diagnosis
04:20 - Unseen Symptoms
06:13 - Treating The Disorder
08:26 - Do Strengths & Weaknesses Exist?
10:50 - A Pivot of Perspective in Ky's Life
15:04 - About Vibe with Ky Podcast
18:43 - Introvert in a Media World
22:04 - Being Your Real Self
26:32 - ADHD: Myths and Realities
32:29 - Ky's Brand Monetization
36:03 - Final Message from Ky

Ky's Resources ~

Website: https://thevibewithky.com/

YouTube: https://www.youtube.com/@TheVibeWithKy

TikTok: https://www.tiktok.com/@thevibewithky

Instagram: https://www.instagram.com/thevibewithky/

Keynote Speech: https://www.neurodiversion.org/speakers/kyrus-keenan-westcott


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If you're interested in cooperation of any kind, feel free to drop a line: [email protected]

LinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/
Instagram: https://www.instagram.com/serhiybeverly
Tik-Tok https://www.tiktok.com/@serhiybeverly

My Video Production & YouTube Agency: https://beverlyen.com/production

Struggling with raising prices? Learn how to overcome the fear of rejection and finally charge what your work is worth. 🎯

Many of us know the logical value of our services, but actually raising prices can feel impossible. In this conversation, business coach Matt Essam looks at why that gap exists and how to move past the internal conflict that holds so many of us back.

We explore the intersection of imposter syndrome and pricing, looking at why fear of judgment often stops us from growing our creative business. By shifting our perspective, we can start to see our work more clearly and build a sustainable path forward. 🎙

Subscribe for more honest conversations about the reality of our industry.

0:00 - Intro
02:17 - Why Matt Does What He Does
07:09 - Talented People Lack Confidence
10:25 - Matt's Coaching Sergey
22:25 - The Power of Vulnerability
24:46 - Matt's New Business Chapter
30:41 - The Work That Brings Most Fun
33:07 - Matt's Prices
37:42 - B2B vs B2C
40:03 - Matt's Book for Creative Founders

Matt's Resources ~

LinkedIn: https://www.linkedin.com/in/mattessam/

YouTube: https://www.youtube.com/@Matt_Essam

IG: https://www.instagram.com/matt_essam/?hl=en

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If you're interested in cooperation of any kind, feel free to drop a line: [email protected]

LinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/
Instagram: https://www.instagram.com/serhiybeverly
Tik-Tok https://www.tiktok.com/@serhiybeverly

Host's Video Production & YouTube Agency: https://beverlyen.com/production


#authenticity #creatives #beyourselfpodcast

In this episode of Be Yourself Podcast I am sitting down with Ryan Rambo, a 26-year army counterintelligence veteran and expert in corporate espionage. We dive deep into his transition from military service to the private sector, where he now helps organizations navigate the complex world of modern intelligence. Ryan shares gripping stories from his career, including how to identify a potential Russian spy and the psychological tactics used to manipulate targets.

Our conversation explores the vital role of insider threat prevention in safeguarding a company's future. Ryan explains how building trust within a team is actually a primary defense mechanism against those looking to steal trade secrets. We also discuss practical elicitation techniques that professionals can use to uncover hidden risks before they manifest into a crisis. This episode is a masterclass for anyone interested in protective intelligence and the high-stakes reality of global security. Don’t miss these expert insights into the "cat and mouse" game of international spying.



0:00 - Episode Intro
01:42 - What is Counterintelligence?
03:20 - What is so Intoxicating about Espionage
04:30 - Counterintelligence Stories
08:59 - Building Counterintelligence Programs
11:44 - How NOT to Become a Spy
15:25 - Identifying and Exploiting Threats
19:28 - Preventing Corporate Espionage
22:03 - Counterintelligence Services
25:25 - What Makes a Great Counterintelligence Specialist
28:33 - Cybersecurity and Data Breach
31:30 - Advice to Business Owners
37:45 - How to Hire Trustworthy Employees
39:40 - Best Elicitation Method
41:43 - Contact Ryan

Ryan's Resources ~

LinkedIn: https://www.linkedin.com/in/ryanrambo/

Company: https://ixnsolutions.com/

YouTube: https://www.youtube.com/@IXNSolutions

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If you're interested in cooperation of any kind, feel free to drop a line: [email protected]

LinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/
Instagram: https://www.instagram.com/serhiybeverly
Tik-Tok https://www.tiktok.com/@serhiybeverly

My Video Production & YouTube Agency: https://beverlyen.com/production

In this episode of Be Yourself Podcast, we speak with Shawn Farson, a former Navy mechanic turned Navy SEAL Sniper, about his journey of joining the Navy, through service and into civilian life. He shares insights on veteran transition, military mindset, and the challenges of adjusting to life after Navy life.

We discuss PTSD, veteran mental health, and the lasting effects of war, as well as lessons in resilience, trust in teams, and personal growth gained through Navy SEAL training and service in the US military. Shawn also reflects on broader issues like the Ukraine war and post-war recovery, highlighting the importance of supporting veterans worldwide.

Finally, he introduces Find-a-Fit, a company helping veterans find meaningful careers by matching their skills with employers—bridging the gap in career transition.

0:00 - On This Episode
1:03 - The Start of Sean’s Military Career
4:28 - The Role of Swimming in SEAL Training
13:06 - 10 Years Into Service
16:01 - Reaching Sniper Status
21:57 - Do Veterans Struggle with PTSD?
28:24 - Ukraine’s Recovery After War
31:40 - Leadership Lessons from the Military
35:51 - Why Companies Should Hire Veterans
41:36 - Reinventing Yourself After Service

Find-a-Fit: https://findafitt.com/

If you're interested in cooperation of any kind, feel free to drop a line: [email protected]

LinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/
Instagram: https://www.instagram.com/serhiybeverly
Tik-Tok https://www.tiktok.com/@serhiybeverly

My Video Production & YouTube Agency: https://beverlyen.com/production

#military #navyseals #veterans

In this episode of the Be Yourself podcast, I’m joined by Darin Rios, a high-level personal brand strategist in Los Angeles who works with A-list celebrities and entrepreneurs.

Darin shares a raw and inspiring story about moving to LA at 25 with only $300, prepared to live in his car just to make his vision a reality. We go behind the scenes of the pivotal moment his career took a massive leap: landing a Coca-Cola commercial shoot with Kevin Hart. Despite showing up with "rinky-dink" equipment and battling intense imposter syndrome, his grit led to an orchestrated, serendipitous opportunity in filmmaking working with Johnny Depp.

We dive deep into how the fire of adversity forges a strong character and why taking 100% responsibility is the key to an authentic life. Darin’s journey is a powerful reminder that you don't need permission to be "good enough"—you just have to show up and figure it out. 🎥✨

Enjoyed this conversation? Make sure to subscribe to the Be Yourself Podcast for more stories on expressing your true self! 🎙️🔔

0:00 - Episode Intro
01:35 - Arriving in LA
03:57 - The Gig with Kevin Hart & Coca-Cola
07:16 - Weird Dreams Fulfillment
09:48 - Working with Johnny Depp
18:59 - Why Darin Didn't Give Up
21:02 - Office Work Misery
23:08 - Survival's Brain
25:54 - Is Suffering Necessary?
31:25 - Success from Adversity
36:35 - The Walls We Create
38:05 - Luck is Earned
38:53 - Darin's Clients' Pain
43:27 - How To Lead An Authentic Life

Darin's Resources ~

IG: https://www.instagram.com/darinrios/
1-1- Waitlist: https://stan.store/darinrios
Website: https://www.thereveragency.com/

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If you're interested in cooperation of any kind, feel free to drop a line: [email protected]

LinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/
Instagram: https://www.instagram.com/serhiybeverly
Tik-Tok https://www.tiktok.com/@serhiybeverly

My Video Production & YouTube Agency: https://beverlyen.com/production

In this episode of Be Yourself Podcast, I am joined by Bradley Orford-Hal, who is an investor, advisor and a startup founder. As the visionary mind behind xRave Ventures, Bradley shares his fascinating journey from investment banking to bridging the critical gap between capital markets and global culture.

This conversation serves as a guide on finding what we truly want in life, exploring how to shift from superficial metrics of success like fame and autopilot competence to true, intentional alignment.

We dive deep into why money is merely a tool for exchange, the borderless power of music and community, and the essential role of curiosity and travel in understanding yourself. If you are ready to dismantle rigid societal boxes and build a life that genuinely nourishes your soul, this episode offers the courage and clarity you need to step into your raw authenticity.



0:00 - Episode Teaser & Intro
01:23 - What Does xRave Venture Do?
06:18 - Why a Culture-Oriented Business?
08:54 - Business Stories that Shaped You
11:01 - Evolving Definition of Success
13:34 - The WHY Behind our Actions
16:34 - The Trap of Money
18:35 - Desiring Fame
21:16 - Importance of Healthy Relationships
24:38 - Why Does Brad Travel
28:50 - Bringing People Together
31:40 - Creativity and Ideas
35:05 - What is Real Art and Why We Make It
37:37 - Social Media vs Making Meaning
41:40 - When Should We Think About Purpose

Connect with Bradly ~
LinkedIn: https://www.linkedin.com/in/hellobradley/
xRave Ventures: https://www.xraveventures.com/

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If you're interested in cooperation of any kind, feel free to drop a line: [email protected]

LinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/
Instagram: https://www.instagram.com/serhiybeverly
Tik-Tok https://www.tiktok.com/@serhiybeverly

My Video Production & YouTube Agency: https://beverlyen.com/production

In this episode, we dive deep into the journey of Richard Moore, who transitioned from 80-hour burnout in the corporate world to generating millions in sales as a conversion coach.

Richard breaks down his "Sales Masterclass," challenging the mainstream narrative that viral reach equals business success. Instead of chasing empty metrics, he explains how to achieve client acquisition through alignment and targeting premium buyers who are ready to invest.

You will learn why most social media strategies are based on "hope" rather than actionable conversion, and how to productize yourself by finding work that feels like play. Richard also shares his personal story of overcoming a "mental implosion" to design a life of freedom and integrity. Whether you are a solopreneur or a sales leader, this conversation offers a blueprint for building a high-impact personal brand on LinkedIn.


Don't forget to like this video and subscribe to the channel for more insights on expressing your true self!


0:00 - Intro
01:31 - The Biggest Myth in Social Selling
05:20 - What Personal Brand is NOT
08:46 - Strategy Change
13:17 - Who's Watching You
15:35 - Richard's Personal Story
22:58 - Focus on What We Love
30:53 - The Comparison Disease
33:57 - Should We Find/Start a Community
38:44 - 2 LinkedIn Tips To Implement Today
47:30 - Final (Practical) Message

Richard's Resources:

Website: https://www.therichardmoore.com/
Community: https://artofsell.co/
LinkedIn: https://www.linkedin.com/in/richardjamesmoore/

~ ~ ~ A Note from Host ~ ~ ~

If you're interested in cooperation of any kind, feel free to drop a line: [email protected]

LinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/
Instagram: https://www.instagram.com/serhiybeverly
Tik-Tok https://www.tiktok.com/@serhiybeverly

My Video Production & YouTube Agency: https://beverlyen.com/production

In this episode of the Be Yourself Podcast, Hollywood producer from Universal Studios Mike Timm breaks down how to make movies that actually get sold and why most ideas never make it past the script stage in Hollywood. He shares how his journey from film school to working with the Sundance Institute and Universal Studios shaped his understanding of both the creative and business sides of filmmaking.

We explore what it truly takes for producers to navigate the movie industry, discuss the critical difference between understanding why and how to make movies, and highlight the importance of a compelling idea. This conversation offers a real insider perspective on making movies that resonate and get made. 🎬

We discuss:
🎬 How to make movies that actually get sold
💰 The reality behind big-budget film ideas
🛠️ Why “why vs how” matters in filmmaking
📉 How social media changed the movie business
🎭 Why emotions matter more than budget
🚀 Advice from a Universal Studios producer


🔔 Subscribe for more conversations on the Be Yourself Podcast.

Chapters:

0:00 - Intro
01:18 - Main Challenge for Movies Today
03:10 - Mike's Hollywood Journey
05:17 - Hustlers in Hollywood
07:20 - Why & How of Movie Making
09:31 - Reality of Screenwriting
12:34 - Movie Consumption Pattern Change
16:32 - Where Mike Feels Most Creative
21:05 - WHY you Create
24:52 - Advice for Content Creators
28:05 - Should We Go Niche?
31:35 - Mike's Take on Poetry
34:39 - Final Message

Mike's Resources ~

LinkedIn: https://www.linkedin.com/in/mikeatimm/
IG: https://www.instagram.com/mike.timm.filmmaker/


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If you're interested in cooperation of any kind, feel free to drop a line: [email protected]

LinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/
Instagram: https://www.instagram.com/serhiybeverly
Tik-Tok https://www.tiktok.com/@serhiybeverly

My Video Production & YouTube Agency: https://beverlyen.com/production

#screenwriting #hollywood #producer

In this fascinating episode of Be Yourself Podcast I am joined by Cornelius Schmal, a veteran of the early "cowboy" days at Uber who successfully invested in 7 unicorns.

We dive deep into his high-stakes journey of managing the Uber expansion across Africa and the intense market wars against Yandex in russia. Cornelius reveals the raw truth behind the glamour of venture capital, explaining why raising millions is often the quickest way to ruin your business and your mental health. We discuss why bootstrapping is the ultimate "sanity" for modern founders and how to shift your focus to net profit to build a sustainable legacy. Whether you are looking for startup scaling secrets or trying to avoid burnout, this conversation is a masterclass in staying true to yourself while building a billion-dollar trajectory.

Don't take the money until you watch this!

Subscribe if you enjoyed this episode!



0:00 - Intro
01:44 - How the Journey Started
03:14 - The Onset of the Career
05:04 - New Job at Uber
08:00 - Uber's Early Days Stories
10:21 - Expansion into South Africa
11:26 - Fighting with Yandex in russia and Ukraine
15:51 - Why Maps and Email Matter So Much
17:18 - First Investment Capital
19:06 - How to Spot the Next Unicorn
22:38 - Slowing Down after Burnout
25:01 - Scaling-Focused Coaching
29:47 - Startups North Star Metrics
32:42 - Net Profit is Sanity
34:00 - Why Bootstrapping is Better than Fundraising
35:41 - Being Someone Else
39:44 - Reinventing Ourselves

Cornelius Resources ~
LinkedIn: ttps://www.linkedin.com/in/cornelius-peter-schmahl
Company: https://scalingbrilliance.com/
IG: https://www.instagram.com/cornelius4life/

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If you're interested in cooperation of any kind, feel free to drop a line: [email protected]

LinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/
Instagram: https://www.instagram.com/serhiybeverly
Tik-Tok https://www.tiktok.com/@serhiybeverly

My Video Production & YouTube Agency: https://beverlyen.com/production