Sure, GPS was a game-changer. But as stars were to ancient mariners, “beacons” are the true wayfinders of the Internet of Things. They’re the enabling tech behind “micro-location”, and they’re about to revolutionize location services all over again.

Topics

* What are “beacons”?
* Beacons vs. iBeacons

* Generic names vs. Apple branding
* Compatibility


* Cost
* Design
* Hardware and service providers
* GPS vs BLE (Bluetooth Low Energy), and why you need both
* Micro-location applications (see “Use cases” section below for more)
* A way for retail to compete with Amazon?
* Geofencing
* Ultra-microlocation (!)
* Light (vs. RF) becaons

Links

* Mobiquity
* Estimote — Stylish beacons priced at 3 for $99
* Qualcomm’s Gimbal beacons

Use cases
While the use cases for this technology is pretty endless, here are just a few we touch on:

* Airports
* Shopping malls
* Retail

* Personalized shopping
* In-store contextual advertising
* Radically different checkout experience (“real-life one-click”)


* Augmented reality
* Casinos
* Museums and libraries
* Medicine (Proteus are pills that notify a patch that you’ve digested the pill)
* Sports and games
* Theme parks
* Within a car (!)

 

#8 • Beacons & Micro-Location

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In this episode we explore how the powerhouse of Amazon takes on the Internet of Things.
About our guest

John Rossman is most known for launching and scaling the Amazon Marketplace business which now accounts for over 50% of all Amazon units sold and shipped.  While at Amazon he also served as Director of Enterprise Services at Amazon.com, where he managed worldwide services to enterprise clients such as Target.com, Toys R Us, Sears, Marks and Spencer, and the National Basketball Association (NBA).
Since leaving Amazon he has advised clients across most industry verticals on digital strategy, operations and culture.  He is now Managing Partner at Rossman Partners.
John Rossman is the author of The Amazon Way:  14 Leadership Principles Behind the World’s Most Disruptive Company and is an expert in Digital Innovation and helping his clients build and execute innovative business models. His new book, “The Amazon Way on IoT:10 Lessons Every Leader Should Learn from Amazon’s Internet of Things Strategy” came out in October 2016.

#32 • IoT The Amazon Way with John Rossman

After an early arrest for hacking, Terry Dunlap grew up to work for the good guys—first with the NSA, and now as the Founder & CEO of Tactical Network Solutions. TNS helps ensure that manufacturers consider security for the whole IoT product lifecycle.
In this episode we get deep into Internet of Things security and privacy starting with the current (awful!) state of “things”, whether companies are starting to get “get” IoT security, and what the future will be like.
Terry Dunlap is Founder & CEO of Tactical Network Solutions. He spent over fives years as an intelligence analyst, programmer, trainer, and speaker with the US National Security Agency (NSA) before starting Tactical Network Solutions (TNS) in 2007.
TNS specializes in cyber risk mitigation of IoT and other connected devices. Through meticulous examination of the heart and soul of IoT devices—firmware—Mr. Dunlap’s company discovers hidden attack vectors that place IoT devices squarely into the crosshairs of hackers.
Prior to his NSA experience, Mr. Dunlap held network security positions at Western Kentucky University and Deloitte & Touche, LLP. Prior to that Mr. Dunlap worked at Fidelity Investments.
Mr. Dunlap earned a Master of Science in Network Security from Capitol College (now Capitol Technology University) and a Bachelor of Arts in Political Science and Economics from Case Western Reserve University.
About Tactical Network Solutions
Fortune 500 companies and governments around the world come to Tactical Network Solutions, LLC for our reverse engineering training programs, firmware evaluations and cyber risk mitigation strategies. TNS discovers hidden attack vectors in IoT and other connected devices using the Centrifuge IoT Security Platform to rapidly conduct firmware evaluations and mitigate cyber risks.

#31 • IoT Security and Privacy w/ Terry Dunlap, Founder & CEO, Tactical Network Solutions

In this episode we discuss the business feasibility of the Internet of Things and what needs to happen to make this a viable business asset or possibly complete business model. Maciej Kranz, VP of the Strategic Innovations Group at Cisco, wrote the book on “Building the Internet of Things” and we discuss what he discovered working with a multitude of clients.


Maciej Kranz, vice president, Strategic Innovations Group, at Cisco brings 30 years of networking industry experience to his position. He leads the group focused on incubating new businesses, accelerating internal innovation, and driving co-innovation with customers and startups through a global network of Cisco Innovation Centers. He is frequently interviewed by the media about Internet of Things technology.
Maciej is also the author of the new book, “Building the Internet of Things” A book that dissects the business models and strategic necessities to make IoT a sustainable reality.
Click on the book to get your copy today!


#30 • Building the IoT w/ Maciej Kranz, VP Strategic Innovations Group, Cisco

Lockheed Martin is an impressive innovator in the symbiotic machine-human tech development space. With an impressive array of sensors, haptic feedback points and a sophisticated AI system, a fighter jet and its pilot are more linked than ever before.
This is just a fraction of the innovation happening there, learn more by checking out the latest news at Lockheed Martin Innovation.
Lockheed Martin is one of the largest companies in the aerospace, defense, security, and technologies industry. With a mission to solve complex challenges, advance scientific discovery and deliver innovative solutions to help our customers keep people safe, it is the world’s largest defense contractor. Headquartered in Bethesda, Maryland, Lockheed Martin is a global security and aerospace company that employs approximately 98,000 people worldwide and is principally engaged in the research, design, development, manufacture, integration and sustainment of advanced technology systems, products and services. Lockheed Martin is led by Marillyn A. Hewson, Chairman, President and Chief Executive Officer.
As a global security, innovation, and aerospace company, the majority of Lockheed Martin’s business is with the U.S. Department of Defense and U.S. federal government agencies. In addition, Sikorsky (a Lockheed Martin Company) provides military and rotary-wing aircraft to all five branches of the U.S. armed forces along with military services and commercial operators in 40 nations. The remaining portion of Lockheed Martin’s business is comprised of international government and commercial sales of products, services and platforms.

Dr. Bart Russell is a Senior Research Scientist in the Human Systems and Autonomy research area within Lockheed Martin’s Advanced Technology Laboratories. There she uses her expertise in human neurophysiology to help design systems that monitor, assess, and adapt to the human operator to optimize overall human-system performance, and interfaces that maximize the efficiency of information exchange and collaborative behavior in human-machine partnerships. To understand how human systems change and react to extreme military situations, Bart’s research includes understanding the ways stress affects human attention, emotional regulation, perception and information processing. As part of that work she has adapted methods quantifying volitional attention control for applied research and possible integration into operational systems. Some of the work she has most enjoyed includes field research studying elite military units in training and selection courses to understand how cognition, memory and decision-making breaks down under intense, prolonged stress. She is particularly interested in why some people, including members of Special Operations Forces and other elite military units, perform well despite extreme and high-threat conditions, while most fail.
Prior to and while completing her Ph.D., Bart spent more than a decade conducting strategic assessments and analysis of the operational relevance, opportunities, and threats associated with emerging biotechnological developments in human performance for the Department of Defense (SAIC 2003-2006, Scitor Corporation, 2006-2014). She was a fellow with the Center for Advanced Study of Language (CASL) between 2008-2012 where she studied the effects of burnout on verbal and visuospatial working memory and executive function.
She has a Bachelor of Arts from Northwestern University, a Master of Arts in Security Studies from Georgetown University, and a PhD in Neuroscience and Cognitive science from the University of Maryland, College Park.

Dr. Bill Casebeer is a Research Area Manager in Human Systems and Autonomy for L...

#29 • When a Smart Jet is Your Co-Pilot — Dr. Bart Russell & Dr. Bill Casebeer, Lockheed Martin

CloudOne helps companies create their own IoT, from services to things. In this episode we have the pleasure of talking with John McDonald, the CEO of CloudOne, about how they do that, and the challenges of building enterprise- and consumer-grade IoT products.

CloudOne, Inc. Magazine’s fastest-growing IT company in Indiana two years in a row and winner of the 2015 & 2016 IBM Beacon Award, the highest honor given to a business partner, builds the software that goes into big companies IoT products. Further focusing on the long-term value of these IoT products, CloudOne also collects and analyzes the data from the products they’ve helped build. 
John McDonald, CEO of CloudOne
John McDonald is the CEO of CloudOne, Inc. Magazine’s fastest-growing IT company in Indiana two years in a row and winner of the 2015 and 2016 IBM Beacon Award, the highest honor given to a business partner.  Formerly a technical sales executive at IBM for over 20 years, he is one of the founding members and on the steering committee of the 450+ member Cloud Customer Standards Council, a board member of the Venture Club of Indiana, a board member of TechPoint, a member of the IBM PartnerWorld Global Business Partner Advisory Council, and of the Industrial Advisory Board for Purdue Polytechnic Institute at Purdue University.  John was also an original IBM Champion in 2011, an honor granted again every year since.


#8 • Beacons & Micro-Location

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