Does the blank page ever mock you? That blinking cursor, flashing at your lack of ability to start this copywriting project… to write a killer headline or craft a first sentence that wows each and every reader…?

You’re not alone.

Once you land a job, starting the actual writing can feel like the biggest hurdle you’ll face but we’ve got your back. We’re starting a series about our complete writing process, from a blank page to the final draft.

This episode is all about getting to the first draft.

Tune in to learn:

• How Belinda and Kate start every single project
• The easiest way to beat the blank page
• How to make sure you have the right tone of voice
• Where brainstorming and research fit in
• Whether you can edit as you write

 

Question for the listeners:

How do YOU start each copywriting project? Do you have a system or do you just let it flow?

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Lucy - Baby Berry Collective for a fantastic review of the show.

Useful Links:

• How to know if your copy is client ready
• Copy Deck Template and Course
• The smart copywriter’s guide to copy decks: presenting your copywriting (so your client loves you before they read it)
• E11 Copywriting features, benefits and… Disadvantages?
• Hot Copy E20: Why your sign off process is SO important
• Hot Copy E31: Why copy formatting is SO important
• Hot Copy E64: Copywriting formulas: Smart copywriting? Or cheating?