YOU DON’T HAVE TO BE THE FIRST. Nor do you have to be cheaper. Instead, to win business, even off well established competitors, all it takes is a demonstration that you understand the needs of the customer, and that the incumbent competition is complacent. So says Peter Banfield, an international marketer with over 20 years of experience… The post Beat Your Competitors by Showing their Complacency – Peter Banfield appeared first on ClarkMorgan.