In this episode I'm joined by Justin Fenchel, co-founder and CEO of BeatBox Beverages, one of the fastest-growing RTD (Ready-To-Drink) brands in the U.S., redefining how consumers experience flavored cocktails. BeatBox went from an MBA project to a $245M projected brand in 2025, winning over Mark Cuban on Shark Tank and more recently, partnering with Shaquille O’Neal, who not only invested but co-developed the company’s most successful product launch to date, Shaq’s Blueberry Lemonade.

BeatBox is now the #3 RTD nationwide and available in 130,000+ retail locations across all 50 states. The brand was named one of AdAge’s America’s Hottest Brands in 2024.

Make sure to check out BeatBox at:https://beatboxbeverages.com/

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