“When what you do is what you love it’s just wonderful doing that.” That was the start of my conversation with Beatie Wolfe – a musician, storyteller and an innovator.

Beatie always had a deep love of music, art, design and storytelling – creativity in every sense. She started writing songs at the age of seven. Also at that time, she found her parents’ vinyl collection. For her, these were musical books – a tangible gateway into the world of the album.

From then on, for Beatie, the music and its tangible and visual experiences were interconnected. 

That’s how for her debut album 8ight she created a pioneering 3D Interactive Album App and also created a ‘Palm Top Theatre’ – a modern rendition of the 1980s viewfinder – on which you could watch 8ight’s interactive visuals filmed by Weavers Productions.

From then on, a technologically advanced portfolio of projects followed: The Montagu Square Musical Jacket, world’s first NFC Album Deck, beaming her album Raw Space into space as well as creating the world’s first live 360° AR experience, produced in collaboration with Nokia Bell Labs and Design I/O.

Listen to our conversation to find out more about Beatie's music, her multi-disciplinary innovations and her wish to foster daily 'ceremonies' and our connections with one another.

Presented by Justyna Green

Music by James Green