Beef producer Sonya Comiskey successfully runs a number of businesses from her home near Emerald, in Central Queensland. http://www.comiskeybeef.com.au/

In 2010 she and her husband Geoff bought their first lot of Bazadais cattle from the Bordeaux region of France( https://en.wikipedia.org/wiki/Bazadaise ) and quickly established a stud and crossbred commercial operation.

They are now working on the direct marketing of their beef brand, which has thrown up a lot more interesting challenges than they first realised.

Sonya says there's not a lot of resources for the average Australian beef producer to go down the road of branding their beef.

She uses the example of AACo, who have changed their identity, or branding over recent years. https://aaco.com.au/

Sonya has also launched a kids clothing brand called Born Country Baby, which is very proudly Australian made using Australian cotton. http://www.borncountry.com.au/

www.facebook.com/BornCountryBaby

Having now had various experiences through a number of industries, Sonya says there's a huge difference in the age, experience and enthusiasm levels between the beef and cotton industries for example.

"The educational resources of Cotton Australia is streets ahead of any other industry," she says.

http://cottonaustralia.com.au/