Beating Inflation explores how inflation affects all aspects of a business. This is not a pricing book, but it dives into all areas of the operations of a business and how they need to respond differently to inflation.

Adam Echter is a Partner and Head of the Silicon Valley office at Simon-Kucher. For 17 years, Adam’s career has focused on value-based sales. He gained 12 months of focused sales training at The Timken Company and then worked in outside industrial sales for the next five years.

During his time in industry, Adam developed his sales skills from outside sales to restructuring, engaging, and empowering sales teams for industrial companies of various sizes, ranging from 100 million dollars to several billion. He has helped design pricing and sales organizations on three continents, installed enterprise-level pricing software for several Fortune 100 companies, and supported sales engagement for thousands of sales professionals around the World.

Adam joined Simon-Kucher in 2012 and his consulting activities have focused on sales excellence, value definition and communication, business model transformation, and pricing. He is a regular speaker at the Professional Pricing Society, industry-specific events and lectures at several universities on the topic of pricing.

A native of Upstate New York, Adam earned his bachelor’s degree in mechanical engineering from the University at Buffalo and his MBA in finance from the University of Rochester’s Simon School of Business.