Pierre-Adrien Fleurant, Managing Director of Maison Saint Aix, joins Vanessa de Souza Lage on the Vin00s podcast to discuss the launch of Beau Viva 0.0% Sparkling Rosé, their first non-alcoholic wine.

In this in-depth B2B conversation, Pierre-Adrien explains why the house entered the zero-alcohol category in 2025, how three years of R&D led them to vacuum distillation, and why quality, not price, will define the future of non-alcoholic wine.

We explore:
Why flexi-drinkers are the real growth driver
How premium zero-alcohol wines are changing consumer expectations
The rise of low-ABV (5–8%) wines as the next frontier
Why traditional producers are finally embracing de-alcoholised wines

This episode is part of Non-Alcoholic Wine Celebrities, the B2B podcast by Vin00s, dedicated to the leaders shaping the global no/low wine industry.