On today's episode, Adam Conner is joined by Allison Edgerton, the President for the US at Birchbox. Birchbox is a New York City based online monthly beauty subscription box for both men and women.

Today, you'll learn:

Ali's journey to Birchbox; what prior experience from disparate industries translated well into subscription beauty, plus what was brand new

How Birchbox personifies its core, casual consumer (including an interesting name and character)

How the brand differentiates conversations within its consumers and subscribers, even those within its core focus

How Birchbox harnesses the experiences of its subscribers and amplifies them

As always, advice on how to build a more authentic brand

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)