The beauty industry — which includes cosmetics, fashion, weight-loss and body-building programs — is dependent upon a conventional concept that ugly is something universal and quantifiable based on what you don’t have. This becomes a system in which one’s perceived beauty is never good enough by comparison and needs to be continually improved.

Through repeated advertising of images that the beauty industry tells you are beautiful, we begin to believe it unquestionably. The models representing brands or thirst-traps on Instagram are promoted as ideals and objective representations of what the perfect body or perfect face should look like.

The more we see these images, the easier it is for the concept of what is beautiful to falsely appear as objective truth.

Read the article on Medium, "Beauty Is Judgement In the Eye of the Beholder." 

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