Growing a Thriving Salon & Spa: Interview with Reenie McGrath, Owner of Ocean's Edge Salon and Spa

Join host Amber Artemis on the Launch Local Podcast as she sits down with Reenie McGrath, the inspiring owner of Ocean's Edge salon and spa in Surfside Beach, South Carolina. With nearly three decades of experience in the salon and spa industry, Reenie shares her journey from starting her first salon in Pennsylvania to building a flourishing business in a tourist destination. In this episode, you'll discover how Reenie successfully transitioned from a stylist to a business owner, managed exponential growth, and even branched into new ventures like launching a simulated automobile racing business with her son. Learn valuable insights on customer retention, marketing strategies, managing employees, and overcoming the challenges of running a salon and spa. Whether you're looking to start your own salon or grow your existing small business, this episode is packed with know-how and inspiration.

00:00 Introduction and Guest Welcome

00:59 Reenie's Business Journey Begins

01:46 Waxing Stories and Salon Evolution

03:57 Starting a Business in the Beauty Industry

07:10 Owning and Expanding the Salon

12:09 Managing a Multi-Use Commercial Space

13:35 Hiring and Managing Stylists

29:14 Transitioning from Stylist to Business Owner

39:33 Networking and Building a Reputation

45:23 Expanding the Salon Team

46:33 Transition to American Hairlines

50:22 Building Ocean's Edge

56:03 Marketing and Promotions

01:01:00 Financial Growth and Challenges

01:20:46 Future Plans and Reflections

Here are some alternate ways to describe the content of this episode based on business and salon ownership: From Stylist to Salon Owner: Reenie McGrath's Success Story Entrepreneurial Journey: How Reenie Built a Thriving Salon Business Salon Success Secrets: Reenie McGrath’s 10x Growth Story How to Start and Grow a Successful Salon Business Building a Salon Business from Scratch Turning Passion into Profit: Salon Business Tips with Reenie McGrath Behind the Chair: The Journey to Owning a Salon Creating a Luxury Salon Experience: Inside Ocean’s Edge Beauty Business Boom: How Reenie Grew Her Salon Tenfold Launching a Salon: Lessons from Reenie McGrath's Entrepreneurial Path

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