Rikki shares her journey of getting into the med spa industry and her passion for skincare. She discusses her experience working with Dermafirm USA and the effectiveness of their products. Rikki also talks about the importance of referrals in acquiring clients and the challenges she faces with social media marketing. She seeks advice on how to improve her marketing strategies. The conversation concludes with a discussion on current trends in the med spa industry and Rikki’s advice for those starting over in the field.