PaperTalks with James Cropper

Beauty versus Hygiene


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Does the consumer focus on hygiene mean the end of unboxing experiences?

Topics discussed in this episode include:

  • The shift in the 2020 consumer mindset now considering hygiene and sustainability when making purchase decisions
  • The tension between hygiene and the aesthetic beauty of packaging
  • PaperGard™ proven to be effective at reducing the presence of SARS-CoV-2, the virus that causes Covid-19, on the surface of paper
  • PaperTalks discussions are wide and varied relevant to all those who share an interest in the circular economy, sustainable packaging and creative paper applications.

    Please visit our website to watch the video recording from this presentation.

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    PaperTalks with James CropperBy James Cropper