The title is the answer Washington Post writer Travis Andrews received when he wondered to his newspaper associates why Goldblum had developed such a following even though he hadn't appeared in any recent "A" movies.
That led to this book, an interesting cruise through the spectacle of the Goldblum Factor, that intangible something that defines some celebrities, making them eminently likable.
Andrews tells Steve Tarter that he first came upon Goldblum through the jazz album he released a few years ago. That led to an exploration of the eclectic record that is Goldblum's.
You can't help but smile at the guy no matter what he does. It's the same with the book.