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Becca Chambers on the End of ‘Shapes and Colors’ Comms
Shahar sits down with Becca Chambers—aka “Becca from LinkedIn”—a communications powerhouse with over 80 million views on the platform and CMO at Scale Venture Partners.
Becca shares how she rose from a spontaneous start in comms—via a rogue wave—to becoming a leading voice in data-driven communications. With deep experience across cybersecurity, VC, and brand strategy, Becca explains why comms pros need to shed the “shapes and colors” stereotype and start proving their business impact with smart, contextualized data.
Becca dives into how communicators can earn a seat at the leadership table by being strategic, saying no when needed, and translating qualitative and quantitative signals into compelling business stories. She challenges comms leaders to get scrappy with data—tapping into tools like Google Analytics or Salesforce—and emphasizes that it’s not about the metrics per se but how they connect to real business outcomes.
She also discusses the burnout risks of an “always on” mindset, especially in high-stakes industries like cybersecurity, and the importance of boundaries to preserve creativity and stamina.
Finally, Becca makes a compelling case for why all communicators must build their personal brands. In a world moving toward hyper-authenticity and digital-first impressions, Becca argues that showing up online consistently (even imperfectly) will be a key differentiator. From leadership visibility to message consistency and analyst sentiment tracking, she shares practical ways to “see around corners” and ensure comms is not just reactive but proactive in shaping reputation and driving business strategy.
Time stamps
00:00 Introduction and Opening Remarks
00:27 Guest Introduction: Becca Chambers
01:03 Becca's Career Journey
04:21 Evolution of Communications
08:19 Data-Driven Communications
13:46 The Importance of Consistency and Sentiment
18:05 Data-Driven Storytelling
19:31 The Always-On Dilemma
22:50 Measuring Success in Communications
27:02 Leadership Visibility and Influence
33:09 Building Personal Brands
35:47 Quickfire Questions and Final Thoughts
To stay current with corporate reputation trends and track perceptions of global companies and industries, visit groupcaliber.com.
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By CaliberShahar sits down with Becca Chambers—aka “Becca from LinkedIn”—a communications powerhouse with over 80 million views on the platform and CMO at Scale Venture Partners.
Becca shares how she rose from a spontaneous start in comms—via a rogue wave—to becoming a leading voice in data-driven communications. With deep experience across cybersecurity, VC, and brand strategy, Becca explains why comms pros need to shed the “shapes and colors” stereotype and start proving their business impact with smart, contextualized data.
Becca dives into how communicators can earn a seat at the leadership table by being strategic, saying no when needed, and translating qualitative and quantitative signals into compelling business stories. She challenges comms leaders to get scrappy with data—tapping into tools like Google Analytics or Salesforce—and emphasizes that it’s not about the metrics per se but how they connect to real business outcomes.
She also discusses the burnout risks of an “always on” mindset, especially in high-stakes industries like cybersecurity, and the importance of boundaries to preserve creativity and stamina.
Finally, Becca makes a compelling case for why all communicators must build their personal brands. In a world moving toward hyper-authenticity and digital-first impressions, Becca argues that showing up online consistently (even imperfectly) will be a key differentiator. From leadership visibility to message consistency and analyst sentiment tracking, she shares practical ways to “see around corners” and ensure comms is not just reactive but proactive in shaping reputation and driving business strategy.
Time stamps
00:00 Introduction and Opening Remarks
00:27 Guest Introduction: Becca Chambers
01:03 Becca's Career Journey
04:21 Evolution of Communications
08:19 Data-Driven Communications
13:46 The Importance of Consistency and Sentiment
18:05 Data-Driven Storytelling
19:31 The Always-On Dilemma
22:50 Measuring Success in Communications
27:02 Leadership Visibility and Influence
33:09 Building Personal Brands
35:47 Quickfire Questions and Final Thoughts
To stay current with corporate reputation trends and track perceptions of global companies and industries, visit groupcaliber.com.