👤 Guest: Tony Albrecht

• Founder of CONTENDER
• Host of The Linked Legal Podcast
• Author of In the Creative Arena: Why Creativity is Key to Building Your Future
• LinkedIn Top Voice for Legal Thought Leadership
• Endurance runner, creativity evangelist, and former litigator

💥 What You’ll Learn in This Episode:

• Why LinkedIn is the most slept-on opportunity in the legal profession
• How to shift your mindset from lurking to leading on LinkedIn
• What lawyers get dead wrong about posting—and what to do instead
• The 3-part framework to build your presence: Be Consistent. Be Generous. Be Genuine.
• Why creativity is essential, not optional, for lawyers
• How showing up online and in sport both require calculated courage
• The power of “territory over hierarchy” in personal branding
• What Tony learned from ultra-marathons that applies to LinkedIn success
• Why follower count doesn’t matter—but specificity does

🧠 Bonus Highlights:

• The War of Art by Steven Pressfield and how it influenced Tony’s philosophy
• Jess’s deep dive into neuroscience and creativity as an antidote to anxiety loops
• A Rocky Balboa reference you didn’t know you needed
• The most powerful Yoda quotes reframed for modern legal professionals to learn what matters most for LinkedIn content
  • “You must unlearn what you have learned.” – Empire Strikes Back
  • “Train yourself to let go of everything you fear to lose.” – Revenge of the Sith
  • “Luminous beings are we, not this crude matter.” – The Empire Strikes Back
  • “Size matters not. Look at me. Judge me by my size, do you?” – The Empire Strikes Back
  • “Pass on what you have learned.” – Return of the Jedi
  • “Do. Or do not. There is no try.” – The Empire Strikes Back

Bonus Bonus:
The plural form of rhombus can be either:

• rhombuses (more common in general usage)
• rhombi (from Latin, often used in mathematical or academic contexts)

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Music: Bounce Like This, by Wolves - YouTube ID UUFGDERWUSZ9LXWL

Ready to Fight, by Arenas - YouTube ID XKO39W3SJHGS9EKW