The mission of Big Brothers Big Sisters of the North Coast Our mission is, "to provide children facing adversity with strong and enduring, professionally supported 1-to-1 relationships that change their lives for the better, forever", according to their website. Newly appointed executive director, Florence Parks, phoned in to The KHSU Magazine to talk about the importance and impact of mentoring youth and the overwhelming need for 'bigs' - mentors who are paired with 'littles'. Parks also talks