In this episode, Melinda Emerson announces her new book and discusses the evolution of marketing and strategic ad buying. She covers updated chapters in "Become Your Own Boss in 12 Months" and emphasizes the importance of customer retention, introducing the tool, Ruby. She also discusses book launch bonuses, exclusive webinars, and introduces the website succeedasyourownboss.com. Expert insights on entrepreneurship and small business management are shared, followed by a Q&A session. The episode concludes with a preview of the next episode.

(0:00) Introduction and host Melinda Emerson's new book announcement

(2:25) Evolution of marketing and strategic thinking in ad buying

(4:44) Discussion on updated chapters in "Become Your Own Boss in 12 Months"

(9:24) Importance of customer retention and introduction to customer service tool, Ruby

(12:06) Book launch bonuses and exclusive webinars

(14:14) Closing remarks and goals of SmallBizChat podcast

(17:01) Introduction to succeedasyourownboss.com and small business strategies

(23:01) Expert insights on entrepreneurship and small business management

(29:01) Q&A with listeners

(32:01) Sponsor: Mention of sponsors and their contributions

(35:01) Preview of next episode and final closing remarks