Empathetic Marketing & Authentic Customer Connections with Scott Baker of IBM

In this episode of The B2B Engagement Podcast, Gavin Finn sits down with Scott Baker, CMO and VP of IBM Hybrid Cloud Portfolio and Product Marketing, to explore the business-to-human (B2H) approach in enterprise marketing.

Key topics include:

• How to connect with customers authentically and build trust
• The power of empathetic marketing in delivering personalized, value-driven experiences
• Understanding unique business challenges to become a trusted advisor
• How genuine connections cut through the noise and drive real business impact
• Strategies for crafting customer-centric narratives that lead to closed deals

Tune in for expert insights on relationship-driven marketing, authenticity, and the future of B2B engagement.

Discover how Kaon helps B2B companies create compelling value stories: Visit kaon.com