In this episode, I share my journey starting in business,  how the business developed, grew, transitioned to virtual working and then reversed course to become what is now Azrights International Ltd.

With Bill Gates' quote in mind, that most people overestimate what they can do in a year and underestimate what they can do in 10, and using Paul Jarvis' book,  A Company of One for inspiration, I'm thinking through my 10 year plan for the Azrights business and the Brand Tuned podcast. 

This episode covers:

• The business journey of Azrigths
• The steep learning curve involved in learning how to design brands.
• When you create a brand and choose identifiers you create intellectual property
• How IP laws determine whether identifiers will be distinctive enough to own and cost effective enough to protect
• The difference between distinctiveness and differentiation
• How use of colour can create distinctiveness.
• Why a brand protection strategy needs to be an inherent aspect of brand strategy.

Valuable Resources:

Brand Tuned Accreditation
Brand Tuned Newsletter
www.brandtuned.com