We all have brands we love, but how are those brands actually built?

In this panel from the Filling the Gap Winter Series, five Canadian marketing leaders break down what it really takes to become a brand people actively choose, trust, and advocate for. Through real-world case studies, they share the wins, the missteps, and the hard lessons behind building lasting customer relationships.

From navigating cultural moments to earning trust before a crisis hits, this conversation is packed with practical insights on what to do, and what to avoid, when building a brand that is truly loved.

Moderated by Beth Thomson (Hearts & Science)

Speakers include:

Brian Neumann (Kraft Heinz)

Sarah Chamberlin (CAMH Foundation)

Jeff Topol (Creative Strategy Director)

Maria Acevedo (formerly Greenhouse Juice Co.)

Interested in joining the conversation? Check out our website: https://www.fillingthegapto.orgLinkedIn: https://www.linkedin.com/company/filling-the-gap-toronto/