In this episode of Please Advise…, we sit down with Doug Zanger, founder of Indie Agency News, to discuss how independent agencies can carve out their space in an increasingly competitive industry. Doug shares his journey in launching Indie Agency News and its mission to provide visibility and support for indie agencies through community-driven content.

We dive into the importance of differentiation, empathetic storytelling, and collaboration among creatives. Doug breaks down why visibility—not just lead generation—is key for agency success and how embracing your unique strengths can help you stand out. The conversation also explores branding, consumer identity, and the role of nostalgia in shaping creative work.

If you’re an indie agency owner, creative professional, or just passionate about marketing and branding, this episode is packed with insights to help you navigate the ever-changing landscape.

👉 Key Topics Discussed:
 • Why independent agencies need a strong community
 • The role of empathy in content and branding
 • Differentiation strategies for indie agencies
 • The balance between confidence and humility in the industry
 • How nostalgia shapes creative identity
 • The intersection of branding, consumerism, and tribalism

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🔗 Check out Indie Agency News: http://indieagency.news
🔗 Learn more about us: https://www.8amcreative.com