Phil Jones noticed that in large groups of people, particularly in commercial scenarios, with all things being equal (skill, capabilities, resources), some people are just way more successful. He realized that the key differentiator was that top performers knew exactly what to say, how to say it, and how to make it count. These "magic words" of influence are the basis of his new book, Exactly What to Say—where he unpacks some of the verbal cues that we can all directly apply to our conversations, to move people from "maybe" to a definitive yes or no. Phil joined us for a funny and insightful conversation about the power of words to help you become more persuasive.