In this episode of "Passionately Curious," hosts Annie and Eric interview Brad Parker, founder and CEO of FormPiper, an affiliate of Upswell Marketing. Brad shares how he created FormPiper to solve financing problems he experienced as a retailer by developing a platform that allows customers to complete just one application to access multiple lending options. He explains how the system creates a "perfect lender lineup" that can dramatically increase approval rates from 30% to nearly 100% when combined with in-house financing options. Brad discusses his background as a serial entrepreneur, his "Drive Success Today" business coaching philosophy, and his charitable initiative to donate one million chess boards and books. Throughout the conversation, Brad emphasizes the importance of tracking data, avoiding projecting your own financial preferences onto customers, and maintaining focus on what you can control within your business regardless of economic conditions.