What does it really take to run a successful yoga business? Mark Breadner has been teaching yoga for over 20 years, and in the last 5+ years he’s gotten as serious about business as he has been about yoga. The pay off for him has been more reaching more students, having more impact, and ultimately creating a better income and lifestyle for himself. 

In this episode Mark shares an incredible wealth of information about what it really takes to run a successful yoga business. Hint - it boils down to hard work, having the right mindset, and learning from great business coaches and mentors who’ve done exactly what you want to do. 

And if you’re just starting out in the process of moving from yoga employee (i.e. sole trader, contractor, working for studios / gyms) to thinking of your teaching like a business - I do want to drop a content warning in here. Mark uses some high level business & marketing language in this episode, that 5  years ago would have gone waaaaayyy over my head. So if you listen, and you’re like but “wtf” is a sales funnel, or you're scratching your head at things like, cost per lead … don’t worry, you’re not alone. 

Please feel free to drop me a line any time, and I’d be happy to share / help in any way I can! 

PODCAST HIGHLIGHTS

• Why Mark thinks believing that yoga & business don’t mix is ridiculous
• Why Mark thinks the studio model is collapsing, and what teachers need to focus on instead
• Mark’s best advice for how to navigate the transition from “employee” mindset to entrepreneurial mindset
• Why choosing your niche is an essential element of standing out in business
• How yoga teachers can differentiate themselves from fitness instructors
• Why financially empowered yoga teachers could create positive change in the world
• The four elements of business that a true entrepreneur will focus on (and how they will delegate the rest)
• Mark also casually drops some numbers like; 
• How much you will pay for leads on FB
• How much you can expect to make for every email subscriber on your list

FIND MARK BREADNER

• Marks website
• Marks Instagram

FIND CORA

• Free Instagram Workshop
• Cora’s Instagram

For links & resources mentioned in this episode go to www.corageroux.com/podcastepisodes/episode37

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