Today I’m joined by someone very special to me, Abhishek GP. We worked together at Freshworks and have stayed close ever since. I’ve had the chance to mentor him over the years, and it has been incredible to watch him grow into a leader who is respected, thoughtful, and already driving major impact.

Now he is running growth at Atlan, one of the fastest rising and most AI native companies out there. This episode is a behind the scenes look at what it actually feels like to operate inside a company where AI is not an experiment but a core part of how marketing works.

We get into:
 • How Atlan connects Google Ads, HubSpot, and Gong to find real demand signals
 • The paid search insight that reshaped their strategy
 • The internal BDR intelligence system his team built without adding new tools
 • How Atlan’s AI task force partners with marketing to push what is possible
 • Why AI still needs human judgment and strategic thinking
 • What it looks like to grow your career inside a truly AI forward company

This is a killer episode with someone who is already doing big things and is only going to go further. Do not miss it.