Join Dan Everett, the multifaceted owner of Insightful Research, in a captivating session titled 'Becoming Data Driven: Why it's Hard. And What You Can Do.' We'll chat about being data-driven, the challenges it presents, the impact of cognitive biases, and practical strategies to overcome them. With over 25 years of experience in data and analytics, Dan's unique approach combines insights from data, analytics, and neuroscience, offering a comprehensive guide to leveraging technology investments effectively in any organization.