Imagine a space alien choosing a box of cereal from an array of dizzying options. If you do that, you'll have a pretty good idea of what it's like for most legal consumers to hire a lawyer. They don't see anything different.

In this episode, we explore what it means to be different and how you can use positioning and personality to really stand out.

Episode Resources

• Connect with Mike Whelan
• https://www.lawyerforward.com/
• Nobody's Victim: Fighting Psychos, Stalkers, Pervs, and Trolls: https://www.nobodys-victim.com
• Different: Escaping the Competitive Herd: https://www.amazon.com/Different-Escaping-Competitive-Youngme-Moon/dp/030746086X