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Cutting through the noise and standing out from the rest is a challenge many faces in putting out their message.
With social media getting all saturated and seeing content all the same, what's the chance of you resonating with your audience?
Jenny Rearick is a communication and presentation skills coach, gym owner, personal trainer, and educator. She is obsessed with communication and has dedicated her career to exploring, practicing, and teaching what she knows and continues to learn.
In this episode, Jenny shares the key points in good communication, the kind where it's not just one side that takes action; it's something that is built on 'co-creation,' one where you earn your audience's attention. She underscores the fact that small talks lead to meaningful conversations. It’s about getting interested in what others have to say and not just you talking all the time. And getting clear about your call of action so they do what you want them done.
"There are messages that are created for everybody. And when you try to speak to everybody, you end up speaking to nobody because you're not able to tailor your communication to any specific group of people. And so it becomes very watered down. And anytime something is watered down, it's boring and not engaging. No one cares." - Jenny Rearick
What you will learn from this episode:
02:43 - Sharing a little bit about her husband and the story of her being an athlete student and how it got her to become a coach
07:14 - Dealing with the difficult decision of leaving something behind and welcoming another opportunity
09:37 - What her upbringing turned her into
12:25 - Touching on communication and her business Fit to Speak
14:50 - Why does communication matter the most now
18:25 - Finding purpose in the message and content you put out there
20:08 - What should your content all boils down to
23:32 - Creating an experience not everyone expected but impacts a lot
25:47 - Earning your audience attention
27:16 - Sharing about 'co-creation' thing in communication
30:18 - The need to create a specific call to action
32:57 - Making your communication truly stand out in a noisy world
36:18 - How small talks lead to meaningful conversations
38:52 - What builds rapport between your clients and you
40:19 - What being interested in what others have to say make for a good communication
43:48 - Being purposeful in highlighting those personality traits to fit in with different people
45:26 - Getting intentional and repeating the process
47:03 - How to overcome imposter syndrome
48:54 - Sharing important lessons learned and her thoughts on what the fitness industry faces in the future
50:59 - What communication of your strategy and expectations boil down to
Connect with Jenny Rearick:
Connect with Gavin McHale:
By Gavin McHale5
22 ratings
Cutting through the noise and standing out from the rest is a challenge many faces in putting out their message.
With social media getting all saturated and seeing content all the same, what's the chance of you resonating with your audience?
Jenny Rearick is a communication and presentation skills coach, gym owner, personal trainer, and educator. She is obsessed with communication and has dedicated her career to exploring, practicing, and teaching what she knows and continues to learn.
In this episode, Jenny shares the key points in good communication, the kind where it's not just one side that takes action; it's something that is built on 'co-creation,' one where you earn your audience's attention. She underscores the fact that small talks lead to meaningful conversations. It’s about getting interested in what others have to say and not just you talking all the time. And getting clear about your call of action so they do what you want them done.
"There are messages that are created for everybody. And when you try to speak to everybody, you end up speaking to nobody because you're not able to tailor your communication to any specific group of people. And so it becomes very watered down. And anytime something is watered down, it's boring and not engaging. No one cares." - Jenny Rearick
What you will learn from this episode:
02:43 - Sharing a little bit about her husband and the story of her being an athlete student and how it got her to become a coach
07:14 - Dealing with the difficult decision of leaving something behind and welcoming another opportunity
09:37 - What her upbringing turned her into
12:25 - Touching on communication and her business Fit to Speak
14:50 - Why does communication matter the most now
18:25 - Finding purpose in the message and content you put out there
20:08 - What should your content all boils down to
23:32 - Creating an experience not everyone expected but impacts a lot
25:47 - Earning your audience attention
27:16 - Sharing about 'co-creation' thing in communication
30:18 - The need to create a specific call to action
32:57 - Making your communication truly stand out in a noisy world
36:18 - How small talks lead to meaningful conversations
38:52 - What builds rapport between your clients and you
40:19 - What being interested in what others have to say make for a good communication
43:48 - Being purposeful in highlighting those personality traits to fit in with different people
45:26 - Getting intentional and repeating the process
47:03 - How to overcome imposter syndrome
48:54 - Sharing important lessons learned and her thoughts on what the fitness industry faces in the future
50:59 - What communication of your strategy and expectations boil down to
Connect with Jenny Rearick:
Connect with Gavin McHale: