Nir Eyal is an author, investor and behavioural scientist. Nir's first book, 'Hooked: how to build habit forming products' was a huge hit in the tech industry. Essentially it was a guide for companies to create emotional triggers around their products so that users would become 'hooked'.
His new book 'Indistractable' is a guide to resist distraction and take some power back over our time that is coveted by companies and advertisers the world over.

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