Making your brand irresistible and getting your audience to fall in love with your business must be part of your daily strategy.  It's not enough for your audience to have only heard of your brand once, you have to be in front of them consistently engaging, with them, offering value and sharing content.

The following strategies will help you become irresistible to your target market:

 Differentiate 

• Without differentiating your brand from that of competitors, your business won’t stand out and you will find it hard to connect with your target audience.
• Think BIG - BOLD & BOUNDLESS  
• Take a stand, and never try to be all things to all people.

 Create your distinct brand personality

• Be original and let your brand have its own personality . 
• Create a visual identity that is unique and engaging and translates your brand story well
• Colours, fonts, formats, icons, drawings, and logos are all part of the visual identity or brand assets of your company. 
• The way you look can make your audience feel connected to your brand immediately or get you passed over for your competitor. 

Build relationship with your audience

• To have a happy and lasting relationship with your audience, you need to engage and build a relationship with your audience
• Use social media  to monitor how  your audience is responding to your products and services.  
• Use the feedback you get to improve your business offering,
•  By communicating your brand story with engaging and relevant content, your audience will feel more connected with your brand. 

You need to demonstrate consistently that you genuinely care about your audience's needs and offer solutions to their problems.  Becoming a leader in your space and gaining the trust and loyalty of your target market.

For more on creating your successful brand, Download the  4 Step Guide to Starting a Lucrative Online Business You'll Love!