In the second episode of This is Online Business, Chris and Jeff dive deep into the topic of personal branding, and what it actually means!

They emphasize the value of providing service and value to your community before selling, and the importance of figuring out what it is you want to be known for in your industry. Chris and Jeff also touch on the fear of imposter syndrome, their own experiences with it, the changing landscape of podcasts and YouTube, and why building your email list should be a core focus in your business!