Becoming Pitch Perfect, or the ideal answer to the question, “What do you do?”

Everyone has heard, “What’s your 30 Second Elevator Pitch?”  So why is it that when someone asks us, “what do you do?” we don’t have a very good answer”

Here’s why…what is common knowledge is not common practice.  Thanks Ray Edwards for that quote.

In this episode, why we do a terrible job answering the question, “what do you do?”

And how to fix that!