Everything in this world is changing, including the nail industry. From the products to the science we learn, there's always something new for everyone! This is why it is pivotal for nail technicians and professionals to continue learning in order to keep up to date with new trends and provide the best service to their clients.

In today’s episode, we are joined by the amazing Samantha Sweet, Co-founder of Sweet Squared– which partners with the best and most innovative brand for beauty therapists in the UK.

Tune in to this episode and learn how the nail industry has evolved over the years and how to become the BEST YOU in this ever changing industry.

Highlights:

(01:18) How Samantha started Sweet Squared

(05:58) The Emerging Changes and Transitions  in the Nail Industry

(14:15) Why do nail technicians have a love-hate relationship with Youtube and Instagram?

(21:33) The Story behind CND’s famous Bootcamps

(25:09) ​​Why do people in the industry don't think they need to do more training?

(43:25) What did Samantha do to build her confidence up?

(49:10) Why do nail professionals do what they do?

(49:30) What makes nail technicians special?

(53:01) Knowledge is Power, Knowledge is Passion

(1:00:09) What is next for Samantha after elevating the whole industry in the UK?

(1:05:07) One piece of advice from Samantha for those that are just starting out in their journey

Links:

Samantha Sweet (@samanthasweet) • Instagram photos and videos

Sweet Squared

Storefront

Nail Tech Awareness

Behind the Salon Instagram

Jean-Michel’s LinkedIn

Jean-Michel’s Instagram