There is no such thing as expensive or cheap marketing – there is only marketing that works and marketing that doesn’t work. Remember this next time your local newspaper or trade magazine calls you up and offers you a “cheap” last-minute ad. If that ad doesn’t yield a ROI, buying it may be the most expensive decision you make this week.

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Check out my book page on:

Amazon.com - http://amzn.to/2pdRD4o

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