I always compare content marketing output to a healthy pulse. It should be strong and regular. This means taking the time to create and publish a steady flow of content multiple times per week (or in some cases, multiple times per day). Anything less would appear erratic and certainly wouldn’t help drive consistent marketing results.

Becoming THE Expert - Episode 50 - Search for Your Content Marketing Heroes

Becoming THE Expert: The Home of Thought Leadership Marketing.
Join marketing strategist and author John W. Hayes (http://amzn.to/2kVFEKI) as he helps small business entrepreneurs, marketers and sales professionals make better sense of their content, email and social media marketing strategies.

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Becoming THE Expert: The Home of Thought Leadership Marketing. Join marketing strategist and author John W. Hayes (http://amzn.to/2kVFEKI) as he helps small business entrepreneurs, marketers and sales professionals make better sense of their content, email and social media marketing strategies.

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Becoming THE Expert - Episode 50 - Search for Your Content Marketing Heroes

Becoming THE Expert - Episode 50 - Search for Your Content Marketing Heroes