In this episode of The Purposeful Strategist, Belden Menkus speaks with Helen Drayton, CEO of Penningtons Manches Cooper LLP, a full-service UK and international law firm with more than 300 years of history. With offices across the UK, Europe, and Asia and FY25 revenue of £120 million, the firm is focused on purposeful growth, guided by its ambition to become ‘the most human law firm.’

Helen shares how she is leading the firm through evolving client expectations, all while keeping people, values, and sustainability at the core of the firm’s decision-making. Helen also shines light on how the firm is thoughtfully integrating AI and aligning its three-year strategic plan around what clients truly value.

In their conversation, they explore:

1. How ‘the most human law firm’ became the organising ambition for Penningtons’ strategy and culture.
2. The role of Project Alaska in defining the firm’s values and identity.
3. Why strong foundations –brand, collaboration, innovation—drive sustainable commercial performance.
4. How the firm is integrating AI to support quality, sustainability and client value.
5. Why authenticity, accessibility, and trust sit at the heart of Helen’s leadership.
6. How the firm is shaping its long-term strategy following the Thomas Cooper merger.

Penningtons Manches Cooper

Menkus & Associates

Supported by Norman Broadbent

Belden Menkus is the Managing Director of Menkus & Associates, a London-based advisory firm working with CEOs and senior teams to align strategy with purpose. Drawing on decades of experience in strategy consulting, leadership, and organisational transformation, he helps mid-sized firms—particularly law firms and membership bodies—tackle complex decisions and unlock long-term value.

Belden hosts The Purposeful Strategist, a podcast exploring how business leaders bring purpose into strategic action. His work is marked by intellectual clarity, a collaborative approach, and a commitment to practical results. A strategic thinker with wide intellectual range, blending business acumen with curiosity and cultural literacy. He brings a distinct mix of consultant, historian, and explorer of ideas.