In this episode of Green About Media, host Phil McDowell sits down with Laura Wade, Global Head of Sustainability Strategy at EssenceMediaCom. Laura shares her journey from being a media expert to becoming a sustainability advocate and strategist. Despite feeling like an imposter due to her non-traditional background, Laura leveraged her 20 years of media experience to drive significant sustainability initiatives.

Laura recounts how she identified the need for sustainable practices within the media industry, convincing her CEO of its importance and undergoing an intensive course to develop a comprehensive sustainability business plan. One key initiative was the development of a sustainable programmatic framework in partnership with Scope3, which focused on reducing carbon emissions in programmatic buys and creating a marketplace for brands committed to sustainability.

Laura emphasizes the need for the digital media industry to treat energy consumption as a precious commodity and to innovate towards more sustainable practices. Her story underscores the importance of persistence, finding allies within the organization, and approaching sustainability as an opportunity for innovation rather than a challenge.

Further Reading:

Laura Wade on LinkedIn
'Playing Big' by Tara Morh
Enhanced Rock Weathering

This episode is brought to you as always by The Digital Distillery.

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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner