Your personal brand isn't just about what you do; it's about who you become. Become the trusted authority in your field, and your brand will follow. In this episode, we sit down with Petra Zink, a certified Personal Branding & Digital Strategist, international speaker, Business Growth Consultant, and most recently, the author of Trusted Authority. Today, she unravels the secrets behind building an influential personal brand that stands the test of time. Petra tells her journey from traditional marketing to digital expertise, sharing her realization of the essential role of strategic thinking in personal branding. Petra also emphasizes the significance of staying curious and adaptable to thrive in the dynamic landscape of the modern job market. She explores the impact of her book and how it serves as a powerful business card, proving how you can leverage your expertise to open doors and seize opportunities. Join us to uncover the art of personal branding and set you on a path to becoming the trusted authority in your field.

Check out the full series of "Career Sessions, Career Lessons" podcasts here or visit pathwise.io/podcast/. A full written transcript of this episode is also available at https://pathwise.io/podcast/petra-zink

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