The final Bedlam baseball series as a Big 12 rivalry arrives this week, but in the years to come, OU and OSU are expected to continue meeting on the bigger diamond. Can baseball show the way to more Bedlam cooperation in other sports. Jenni Carlson and Berry Tramel discuss on the Jenni & Berry Show.

Episode highlights:

14:42: Jenni Carlson on how some lower-profile sports can build up their brands by playing Bedlam.
19:30: Jenni Carlson on how a single game at Hall of Fame Stadium might be the icebreaker for future Bedlam softball
21:25: Berry Tramel on the future Bedlam viability rankings
23:14: Jenni Carlson on non-conference Bedlam in a variety of sports making a lot of sense financially
26:11 Berry Tramel on how Bedlam has become a national brand

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