<p>This episode of the IPG Podcast features Jane Ubell-Meyer, founder of Bedside Reading, a US-based company specialising in promoting books through luxury hotels. As well as explaining the Bedside Reading concept, Jane discusses the role of word of mouth in building a bestseller and shares a few tips for effective book marketing.</p>

This episode of the IPG Podcast features Jane Ubell-Meyer, founder of Bedside Reading, a US-based company specialising in promoting books through luxury hotels. As well as explaining the Bedside Reading concept, Jane discusses the role of word of mouth in building a bestseller and shares a few tips for effective book marketing.

Bedside Reading and book marketing

Welcome to the podcast from the Independent Publishers Guild, the UK's largest association of publishers. These podcasts take you inside the services and events of the IPG and tackle some of today's hot publishing issues. Where are the big opportunities and challenges in the world of publishing today? This podcast supplies answers and insights from some of the independent sector's most experienced leaders.

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Bedside Reading and book marketing

Bedside Reading and book marketing