In this episode of Be Real With Sarah, we’re talking about something every entrepreneur says they’re doing… but most don’t fully understand: branding. What does it really mean to “build your brand”?
Is it just a logo? A website? A color palette? Or is it consistency, clarity, and commitment to the long haul? Sarah puts her publicist hat on and breaks down:

• Why people are confused about your business
• The real reason your money isn’t consistent
• Why being a “jack of all trades” is hurting your identity
• What a brand guide is and why you need one
• How consistency builds recognition, trust, and revenue

If you’re a multi-hyphenate with a notebook full of ideas, this episode will challenge you to slow down, get clear, and build strategically instead of randomly. Branding isn’t about vibes.
It’s about visibility, structure, and staying power. As we move through the first quarter of 2026, this is your reminder to:
✔ Get clear on who you are
✔ Decide what you want to be known for
✔ Plan instead of winging it
✔ Stop building off a whim It’s time to go from confusion to clarity. From stuck to momentum. 🐝 Be real.
🐝 Spread the honey.
🐝 Be you.

Bee Real with Sarah is the space where the Good, the Bad, and the Honey collide.
New episodes drop weekly. Follow, rate, and share with someone who’s ready for real conversation.

In this episode of Bee Real with Sarah, Sarah sits down with fellow publicist and close friend Reagan Farley for an unfiltered conversation about what it really looks like to work in PR in 2026.

They break down:
Why PR can’t be cleanly measured by ROI
Why clients often feel underwhelmed by results they don’t fully understand
How breaking news (like a major death or crash) can instantly derail months of strategy
Why no agency can guarantee press

They also get honest about the emotional toll of the industry:
Late nights and weekend calls
Constant problem-solving clients never see
PR being a “thankless” job more often than not
The exhaustion of being both CEO and executor

The conversation dives into AI in PR:
AI is powerful. Agencies should be using it. But trying to let ChatGPT “be your publicist” is a mistake. AI should support strategy — not replace human thinking, writing, and relationships.

They also talk real numbers when it comes to PR pricing: ~$1,500/month:
Starter retainers with limited deliverables $3,500–$5,000+/month: More experienced agencies with deeper strategy and access

PR is not a quick-hit ROI product. It’s a long-term visibility investment for brands ready to break through their next ceiling.

This episode is for: Entrepreneurs Founders CEOs Anyone thinking about hiring a publicist in 2026 Real talk. Practical numbers. Behind-the-scenes truths.

🐝 Bee real. Spread the honey. Stay ready.

Bee Real with Sarah is the space where the Good, the Bad, and the Honey collide.
New episodes drop weekly. Follow, rate, and share with someone who’s ready for real conversation.

This episode of Be Real With Sarah is different.

There’s no script.
No outline.

Just heart. In this deeply personal episode, Sarah honors her father—Melvin James Busby Jr.—21 years after God called him home. What began as a reflection on legacy becomes a raw conversation about grief, faith, leadership, and carrying a name that still speaks long after someone is gone. This is for anyone who lost a parent too soon.
For daughters who grew up faster than they should have.
For those navigating purpose while still holding unanswered questions. This episode is not about closure.
It’s about remembrance.
Inheritance.

And trusting that legacy doesn’t die—it lives on.

🐝 Grief without guilt
🐝 Faith without clichés
🐝 Legacy that still breathes. Dedicated with love to my father, Bishop Melvin J. Busby Jr.

Bee Real with Sarah is the space where the Good, the Bad, and the Honey collide.
New episodes drop weekly. Follow, rate, and share with someone who’s ready for real conversation.

In this episode of Bee Real with Sarah, Sarah sits down with therapist and author Celeste Howell, LPC Associate, for a transparent conversation about boundaries, grief, and what happens when therapy meets real life.

Celeste opens up about navigating major transitions in both her personal and professional life—including the loss of her father—and how grief reshaped the way she shows up for her clients. Together, they talk honestly about front-loading in therapy, the importance of boundaries, and the reality that even healers have to do their own healing.

This conversation pulls back the curtain on what it really looks like to hold space for others while managing your own emotions, faith, and humanity. It’s a reminder that professionalism doesn’t cancel pain—and that healing is never one-sided.

If you’re a therapist, helper, leader, or anyone learning how to balance transparency with wisdom, this episode will meet you right where you are.
⸻
About the Guest:
Celeste Howell is a Licensed Professional Counselor Associate (LPC Associate), supervised by Cassandra Rowe, LPC-S. She holds a Master’s degree in Clinical Mental Health Counseling from Lamar University and supports clients navigating anxiety, depression, trauma, life transitions, relationships, and personal growth. Celeste integrates Cognitive Behavioral Therapy (CBT), Person-Centered Therapy, and Mindfulness-Based approaches to create safe, nonjudgmental spaces where healing can happen. She is currently accepting new clients and offers virtual sessions.

Bee Real with Sarah is the space where the Good, the Bad, and the Honey collide.
New episodes drop weekly. Follow, rate, and share with someone who’s ready for real conversation.

In this episode of Bee Real with Sarah, Sarah answers the question everyone keeps asking:
Why Dallas? This is a raw, faith-filled conversation about transition, delayed obedience, dried-up seasons, and what it really looks like to say yes to God when nothing makes sense. From entrepreneurship and financial hardship to eviction scares, exhaustion, and finally surrender—this episode is for anyone who feels stuck, depleted, or afraid to move.

If you’ve ever wondered:
• Is this season ever going to change?
• Did I miss God?
• What do I do when the well runs dry?

This conversation is for you.

🐝 Faith over comfort
🐝 Obedience over fear
🐝 Transition that leads to overflow

About the Podcast
Bee Real with Sarah uncovers the raw truths of the good, the bad, and the honey of business, faith, and life. These conversations disrupt comfort zones and invite listeners to move from stuck to momentum. Where the bee may sting, but the real never dies.

👉 Subscribe, share, and join the journey.
Drop a 🐝 in the comments if this episode resonated.

Bee Real with Sarah is the space where the Good, the Bad, and the Honey collide.
New episodes drop weekly. Follow, rate, and share with someone who’s ready for real conversation.

Welcome to the relaunch of Bee Real with Sarah. After a six-year hiatus, Sarah returns—older, wiser, faith-led, and ready to tell the real truth. In this first episode, she reintroduces the heart of the podcast and invites you into a raw, honest journey through the good, the bad, and the honey of business, faith, and life. This season is for the multi-hyphenated underdogs.
The entrepreneurs.

The Black women navigating calling, clarity, grief, obedience, and momentum. No highlight reels here—just truth, healing, faith, and forward movement.

🐝 From stuck to momentum
🐝 From silence to surrender
🐝 From calling to obedience About the Podcast
Bee Real with Sarah uncovers the raw truths of the good, the bad, and the honey of business life and beyond.

These conversations disrupt comfort zones, center faith, and ignite the next generation of leaders. Where the bee may sting, and the real real never dies. 👉 Subscribe, share, and join the journey.




Bee Real with Sarah is the space where the Good, the Bad, and the Honey collide.
New episodes drop weekly. Follow, rate, and share with someone who’s ready for real conversation.

Sarah talks with a close friend that tested positive for Covid-19 and she explains her experience and how everyone should take this serious. Also learn how her situation was different than what you hear mostly in the media.

Sarah speakers with Publicist Lindsey Walker on her new book “Thriving through the storm” which was released on March 24. Lindsey tells us how one visit to the doctor changed her life but she did not allow it to end her life.

Victoria Allen is the author of Buddy the Bear, a children’s book that comes with the actual character stuffed animal. She also enlightens us on managing her other businesses and how she turned something she loved into her every day career.

Sarah speakers with Creative Director, Producer and Author Tina Fobbs. Tina is the author of The Unbreakable Women Series. We talk about transition from being a publicist to putting herself first, breaking all the rules and continuing her family’s legacy.