Marty and Don want to know about Beef ‘O’ Brady’s strategy to open restaurants in non-traditional locations such as hotels and why this is beneficial to the franchisee, franchisor and the non-traditional settings. About Beef `O’ Brady’s Beef 'O' Brady's is a fast-growing national chain of family sports pubs that achieves its success by building relationships with the local schools, youth sports leagues, and other community organizations in each and every Beef 'O' Brady's neighborhood market. The “kid appeal” of this unique concept is reinforced by a very moderately priced kids menu and video games. Ironically, despite what the name implies, Beef 'O' Brady's is actually best known for its Buffalo-style chicken wings. Beef ‘O’ Brady’s has more than 263 open restaurants throughout the Southeast and the Midwest